The Australian Financial Review has played a central role in informing and charting the business life of the nation since 1951. In 2023, The Financial Review remains the essential daily habit of business decision makers, investors and those who promote national prosperity. The nation’s most-trusted newspaper brand has become a national institution, widely regarded as Australia’s premium business, finance and political publication and recognised for its news-breaking, agenda-setting and authoritative journalism.
The Financial Review is part of Nine, Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.
We are looking for a Social Media Strategy Lead to join our team at the AFR. The role will be responsible for developing and leading our social media strategy across all existing and emerging channels. The ideal candidate will have a strong understanding of social media trends and be able to use data and analytics to inform strategy development.
Day to day you will:
- Develop and execute a comprehensive social media strategy that aligns with the AFR's editorial objectives and business goals.
- Collaborate with the newsroom editors to turn breaking news and feature stories into engaging social media content.
- Work closely with the Head of Audience Development to develop and implement audience acquisition strategies that drive engagement and subscriptions.
- Stay up-to-date with emerging social media platforms and trends to identify new opportunities for the AFR.
- A strong understanding of social media, including trends and platforms and the ability to reach a target audience.
- Advanced digital production skills including copy editing, headline writing and story packaging. Image, video and audio editing skills will be an advantage, as will graphic design skills.
- A strong understanding of social media, including trends and platforms and the ability to reach a target audience.
- Creative flair to make content stand out in a competitive environment.
- An understanding of SEO best practices.
- Refined editorial judgment with an ability to identify digital trends and spot a trending news story.
- Experience as a reporter/editor/producer would be an advantage, as would experience training staff in social media protocols and digital best practice.
Additional Information
Life at Nine
Nine is a people business. Being part of the team means you’ll be in a culture that promotes creativity and innovation, diversity and inclusion, is open to feedback, rewards impact and ensures everyone is heard. Importantly, you'll receive the following:
- Career development and quality training
- Up to 16 weeks paid primary carer’s parental leave
- Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
- Discounts on products and services with corporate partners
Our Commitment to Diversity and Inclusion
At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures.
Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
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