KEY ACCOUNTABILITIES. RESPONSIBILITIES OF ROLE
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Work closely with designers, content writers and other relevant functions in the business.
- Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Facebook Ads, TikTok ads. etc.)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Keep abreast of PPC and SEM trends
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KNOWLEDGE, SKILLS, EXPERIENCE REQUIRED
- Proven experience in working and targeting international markets
- Proven experience as a PPC Manager or Digital Marketing Specialist of at least 3-4 years
- Experience in data analysis and reporting
- Familiarity with multiple platforms (e.g. Google Ads, Facebook Ads, Outbrain, Taboola, TikTok and Bing Ads) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Working knowledge of Google Tag Manager (Implementation of new tags to measure conversions successfully).
- Understanding of HTML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
EDUCATION:
BSc/BA in Marketing, Digital Media or a related field is a plus.
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