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As Marketing Specialist B2C you will play a key role in in driving demand generation, and help develop, execute, and monitor marketing campaigns across our region. You will have a strong digital focus and promote Canon imaging products (photo & video) and printers for home and small offices.
What we give
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
- Develop specific marketing plans and activities to establish, enhance or distinguish product placement within the competitive arena.
- Optimize the total customer experience journey and customer engagement based on customer behavior and expectations.
- Drive content creation for digital platforms and community building.
- Coordinate the implementation of launch campaigns of strategic products with key stakeholders.
- Assist with the development of centrally led photographer programs.
- Oversee market research, monitor competitive activity and keep up to date with customer needs and marketing trends.
- Create marketing materials, such as sales and product collateral, and case studies.
- Develop content for CCEE newsletters, follow-up and evaluation, recommendations for optimization.
- Support referral and product reviews management in conjunction with the Product Business Developers.
- Define KPI’s for marketing actions in line with the business strategy.
- Analyze data and provides recommendations for the development of marketing plans to increase awareness or sales of a particular product and/or product lines.
What we ask
- Bachelor's degree in a relevant field such as Marketing or equivalent experience required, plus 3+ of related experience.
- Experience in multi-channel marketing, especially digital marketing, content marketing and lead generation campaigns.
- Know-how when it comes to developing, implementing, and driving marketing activities together with external partners & agencies.
- Experience in performance marketing is a plus.
- Proficient in Microsoft Office applications (Word, Excel, PowerPoint, etc.)
- Fluent in both spoken and written English.
You will need
- Creative thinking and ability to proactively push through new ideas & ways to develop business
- Team player able to collaborate with other internal teams across functions and borders.
- Analytical skills, excellent verbal and written communication and presentation skills.
- High attention to detail and a concern for accuracy in work.
- Ability to plan work in a multi-tasking environment and prioritize assignments accordingly.
Further Information
We offer a market-oriented annual target salary (incl. bonus) from EUR 55.000 gross, depending on your educational background and experience. Flexible working schedules and mobile working are integral part of our new way of working.
Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s visionary, innovative and bold. As the world's best imaging company, we're living and working together for the common good.
