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Company Overview
We invite you to join our team at Sterra.sg, a homegrown brand dedicated to enhancing people's lives in their own homes. At Sterra, we firmly believe that everyone deserves a home that offers convenience, health, and comfort, enabling a high quality of life. We strive to ensure affordability, making our offerings accessible to all. We take great pride in our vision to improve the lives of everyone by having a Sterra product in every home, and our mission to make effective wellness products accessible for everyone to live to their fullest potential.
We invite you to join our team at Sterra.sg, a homegrown brand dedicated to enhancing people's lives in their own homes. At Sterra, we firmly believe that everyone deserves a home that offers convenience, health, and comfort, enabling a high quality of life. We strive to ensure affordability, making our offerings accessible to all. We take great pride in our vision to improve the lives of everyone by having a Sterra product in every home, and our mission to make effective wellness products accessible for everyone to live to their fullest potential.
Position Overview
- Your role is to develop and implement effective marketing strategies on the Facebook platform.
- You will be responsible for creating and managing Facebook advertising campaigns, optimizing performance, and driving user engagement and conversions.
- Your expertise in leveraging Facebook's advertising tools and understanding of target audience behavior will be crucial in achieving marketing objectives and maximizing return on investment (ROI).
Key Responsibilities:
- Develop and execute digital marketing strategies across a broad range of digital marketing channels with the main focus in Facebook.
- Manage Facebook advertising campaigns: Create, launch, and monitor Facebook ad campaigns using Ads Manager or other relevant tools. Set up targeting parameters, ad creative, and budget allocation. Regularly analyze campaign performance, make data-driven optimizations, and report on key metrics.
- Conduct audience research and segmentation: Identify and understand target audience characteristics, interests, and behaviors. Leverage Facebook's targeting capabilities to create segmented audiences and deliver personalized ad experiences.
- Optimize ad performance: Monitor ad performance metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Implement A/B testing methodologies to optimize ad creative, messaging, and targeting. Continuously refine campaigns to improve ROI and meet performance targets.
- Stay updated on industry trends and Facebook updates.
- Collaborate with cross-functional teams to develop compelling ad content, visuals, and landing pages.
- Gather insights and track campaign performance.
- Analyze campaign results and provide recommendations for future campaigns and optimizations.
- Other related responsibilities assigned.
Requirements:
- Bachelors’ Degree in Marketing preferred.
- At least 2 years of experience in digital marketing/performance marketing.
- Experience with copy-writing and design for e-commerce preferred.
- Basic video editing and design skills preferred.
- Experience with agency or direct to consumer e-commerce preferred.
- It's a bonus if you have prior experience starting things from the ground-up.
- Results oriented - This role requires you to bring in results constantly.
- Enjoy start-up culture and meritocracy - the best ideas always win.
We want to work with you!
Other Details:
- Working Hours: Mondays to Fridays (9am to 6pm)
- Remote Work Arrangement
- Only shortlisted candidates will be notified.
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