Senior Marketing Manager [Greece]

 

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Τοποθεσία Καλλιθέα πριν 5 ώρες Ημ. ανάρτησης πριν 5 ώρες Με μεγάλη εμπειρία Επίπεδο εμπειρίας Με μεγάλη εμπειρία Πλήρης απασχόληση Τύπος απασχόλησης Πλήρης απασχόληση Μάρκετινγκ / Διαφήμιση Κατηγορία θέσης Μάρκετινγκ / Διαφήμιση
ICAP Executive Search & Selection is one of the premium consultancies and part of ICAP People & Employment Solutions, the largest HR Services Provider in Greece and Cyprus . With more than 50 years of experience , we specialize in assessing and recruiting Senior to Middle Level Executives across all sectors .

ICAP Executive Search & Selection on behalf of its client, a leading Group of Companies , is looking for a high caliber professional to join their Marketing team under the role of:

Senior Marketing Manager

Responsibilities:
Plan, develop, and oversee the implementation of effective marketing strategies, programs, and initiatives.

Develop and execute comprehensive 360 marketing plans for the company’s products, integrating various channels.

Collaborate with the performance and PR teams to align marketing efforts with the unique selling points and themes of each product.

Utilize market research and audience insights to identify trends, preferences, and behaviors, adapting marketing strategies accordingly.

Work closely with the creative team to ensure consistent and compelling branding across all marketing materials and touchpoints.

Leverage data analytics to measure the impact of marketing campaigns and make data-driven decisions for continuous improvement.

Collaborate with agencies to optimize advertising placements.

Lead the development of engaging social media campaigns, influencer partnerships, and community building initiatives.

Manage and allocate the marketing budget wisely to achieve maximum impact and ROI for each product.

Develop and maintain strong relationships with media partners, influencers, and key stakeholders in the industry to extend the reach of marketing campaigns.

Stay up-to-date with industry trends, competitor activities, and emerging marketing techniques to keep the company at the forefront of marketing practices.

Requirements:
Bachelor's degree in Marketing, Communications, Media, or a related field.

A Master's degree is a plus.

Extensive experience (typically 6+ years) in marketing, preferably in an advertising service agency or in entertainment industry.

Proven experience in executing 360 marketing campaigns, encompassing various marketing channels and touchpoints.

Excellent leadership skills, with the ability to inspire and motivate a team of marketing professionals.

Creative mindset and an eye for compelling storytelling that resonates with the target audience.

Proficiency in data analysis and using analytics tools to derive actionable insights for marketing strategies.

Strong project management skills, capable of handling multiple campaigns simultaneously in a fast-paced environment.

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